What Recruiters Actually See A recruiter friend showed me her screen one afternoon. She was sourcing candidates for a marketing director role. In 45 minutes, she’d scanned over 200 LinkedIn profiles. Two hundred people. Forty-five minutes. Do the math: less than 15 seconds per profile, and most of that went to the headline and first … Read more
Three Words, Zero Wiggle Room When you are asked to describe yourself in three words, it is a compression test. Anyone can talk for five minutes. The point is whether you can choose what matters, and resist the urge to cover everything just in case. Most people fail by picking generic traits and hoping confidence … Read more
What it is: A personal branding statement explains what makes you different from other qualified candidates by naming your specific value and the problems you solve. What makes it strong: Specific expertise plus a distinctive approach plus proven results beats generic claims like “passionate” or “results-oriented.” How to find your USP: Look for repeatable patterns … Read more